12 April 2011

The Association for Women in Communications' Clarion Awards

Post date: 12 April 2011
Deadline: 23 April 2011

About the Clarion Awards

Highly sought after by both women and men, the Clarions, named for the medieval trumpet known for its clarity, symbolize excellence in clear, concise communications. Clarion winners represent media companies large and small, leading corporations, small businesses, and nonprofit associations and institutions.

Started in 1972, the Clarions honor excellence in more than 100 categories across all communications disciplines, including advertising & marketing, audiovisual productions, books & CDs, brochures, custom & special publications, education, fund development, magazines, major news events, newsletters, newspapers, online media, photography, graphics & design communications, public relations, radio, and television. Check out the outstanding list of past winners, including the International Crystal Clarion Winner.

Entries are judged against the work of their peers in size and budget to ensure that everyone from the largest ad agency to the smallest newspaper is fairly considered. Please review the updated categories and entry requirements as there have been changes.


* Online Entry Form >>
* PDF Entry Form >>

Clarion Questions? Frequently Asked Questions >>

E-mail: clarion@womcom.org
Phone: 703-370-7436
Fax: 703-342-4311

Entry Information

* One Clarion Award is given in each category unless, in the opinion of the judge, no award is merited.

* Communications professionals will evaluate entries for substance, style, originality and achievement of objective. Click here for a sample judge evaluation.

* AWC reserves the right to move entries between categories.


* More than half of any entry must have been published, broadcasted, or implemented between Jan. 1 and Dec. 31, 2010.

* The competition is open to all: women and men, individuals and organizations, AWC members and nonmembers alike.

* While students may enter any category, AWC now offers a specific student section (#83, 84, 85), where students will be competing against students, not working professionals. You may enter, in the AD/PR or Special Event sub-categories (83, 84, 85), an assignment that was done for a class if it was developed for a client (not as an imaginary text book assignment). Also, as part of the student category, you may enter a project developed for a campus or a community group, or an independent project, such as a work submitted or presented as a speech, screenplay, play, sotry, media publication or broadcast.

Submission of Entries

* Enter online or download the pdf entry form.

* All entries should be mailed to:

Attn: Linda Strelluf
The Association for Women in Communications
705 Procter Pl.
Independence, MO 64052

* All entries must have the following:

1. Entry Form (printed version of the pdf, online form, or e-mail confirmation)
2. All entry materials described for the individual category
3. Entry fee (check or credit card - see payment schedule below)

* Entries that do not contain all required information as indicated by the individual category will be disqualified and entry fee will not be returned.

* Multiple entries may be mailed in the same package, but each entry must be physically separable and have its own entry form.

* If you would like to receive a scoring sheet and feedback from the judges, please enclose a self-addressed stamped envelope with each entry.

* The association is not responsible for loss or damage to any entry submitted.

* Entries will not be returned.

Payment Schedule and Deadlines

Early Bird rate: (Entry forms, materials and fees must be postmarked no later than March 12, 2011).

* $70 for Members, $30 for Student members
* $90 for Nonmembers, $45 for Students (nonmembers)

Regular rate: (Entry forms, materials and fees must be postmarked no later than April 23, 2011).

* $85 for Members, $30 for Student members
* $120 for Nonmembers, $45 for Students (nonmember)

Multiple entries: (Entry forms, materials and fees must be postmarked no later than April 23, 2011).

* 5% discount off applicable fees for 5 or more entries
* 10% discount off applicable fees for 10 or more entries
* 15% discount off applicable fees for 15 or more entries

Payment Options

* Please make checks payable to: The Association for Women in Communications

* Credit card payments must include:

1. Name on Credit Card
2. Credit Card number
3. Expiration Date
4. Security Code
5. Billing Address

2011 Clarion Competition Categories

Please note, several subcategories have changed. Carefully review all categories and their subcategories before entering; this ensures that you enter your work in the best fitting category.

Also, be sure to read through all entry submission guidelines to make sure that your entry is complete. Entries that do not include all specified materials will be disqualified.

Category Requirements

ALL ENTRIES across all categories must:

* Include entry form and payment

* Include all supporting documentation in a binder or folder labeled with:

1. Entrant name
2. Category
3. Subcategory
4. Title of entry

* Title of entey have appeared, aired, been presented, or published between Jan. 1 and Dec. 31, 2010, unless otherwise noted

ALL ENTRIES across all categories must include the following supporting documentation (unless otherwise noted):

* Synopsis detailing:

o Rationale/purpose
o Goals
o Budget/costs (please indicate if budget is confidential)
o Timeline
o Audience
o Applicable research
o An evaluation

* Sample Title page and Synopsis

Note: Individual subcategories will list additional requirements for supporting documentation of entries.

Category Titles

• Advertising & Marketing
• Books & CD-ROMs
• Brochures, Custom, and Special Publications
• Education
• Fund Development
• Magazines
• Major News Event
• Newsletters
• Newspapers
• Online Media
• Photography, Graphics, and Design Communications
• Public Relations
• Radio
• Special Events
• Television
• Student

Contact Information:

For inquiries: clarion@womcom.org

For submissions: online here

Website: http://www.womcom.org/awards/
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