Job Description
AOLLiving is seeking aCommunity Editorwho can recommend and implement effective audience development, social media and community building strategies (and who understands the technologies needed to fulfill them). The community manager is expected to think outside the box, staying on top of what’s happening in the online playing field and ensuringAOLis a part of current and emerging social tools. This editor will focus on three of our lifestyle sites: Paw Nation and ParentDish.
The community manager role should be viewed as the voice of the sites, representing our editorial mission. We're looking for someone who can help us amplify that voice and put it in the ear of therightaudiences, encouraging them to engage with our content. We want someone who can start conversations around our content, and who knows how to bring those conversations back to the site, ultimately driving engagement and metrics. He or she should also be very familiar with our competitors and be able to help differentiate Paw Nation and ParentDish.
The community manager will measurably raise these sites' social media traffic, innovate new ways of using standard social media venues such as Facebook and Twitter, and guide us into new territories where conversations are happening. For Paw Nation, we want to reach a largely untapped community of pet lovers and strategize new ways to capitalize on our high share metrics. For ParentDish, we want to reach moms, start conversations around the things they care about and get them to talk about our content while talking to us about what matters to them.
The community manager should also be able to comfortably reach out to influential bloggers and writers in the pets, parenting and general lifestyle space and put our brands on their radar. We need to grow our core audience as well as develop new audience in unexpected places.
Community doesn’t stop at social media, however. We also want to increase audience development and engagement with the content itself, whether that’s commenting on stories, submitting photos, or sharing content. The community manager will handle any and all outward facing duties, such as daily newsletters, contests, reader “challenges,” answering reader queries that come in via “talk to us” section, etc.
Job responsibilities include, but are not limited to:
• Build an organic community through social media, web partnerships, and cross-promotion to increase traffic from outside theAOLnetwork
• Manage the sites’ presence on Facebook and Twitter and experiment with creative ways to use social-networking (including YouTube and Tumblr) to expand our community; quickly analyze learnings and adapt new strategies
• Monitor conversation around Paw Nation/ParentDish and stories both on and off the sites and develop new ways to bring those voices back to the site
• Liaise between the production and editorial teams to communicate ideas, prioritize efforts and create the best user experience possible
• Conduct daily morning check-ins with editors to see what’s coming, and determine how and where to promote it
• Keep tabs on the latest social tools and applications and develop ways to integrate these into the Paw Nation/ParentDish communities
• Help to circulate traffic within theAOLfamily
• Develop and maintain traffic-swapping relationships with other Web sites to grow UVs
• Position existing content to be social-news friendly for sites such as Digg, StumbleUpon, Reddit and Fark, without loosing our voice
• Monitor in-channel searches, Google trends, Twitter and reader conversations to help editors create demand-driven content
• Manage and edit weekly newsletters, including story selection and delivery
• Compile and distribute weekly progress/status reports
Qualifications
• Bachelors degree
• Minimum 2 to 4 years online audience development at an editorial company
• Ability to analyze data and track metrics as well as think creatively
• Thorough understanding of Twitter, Digg, Facebook, SU, Reddit, Vimeo, FourSquare and other social media platforms
• Must be an organized multitasker who can self-manage his or her time and proactively suggest improvements to processes
• Must be able to adapt to change quickly
• Basic knowledge of SEO and HTML a plus
Apply here.
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