Submit an original recipe that's been passed down through at least two generations and tell us the story behind it. You could win $20,000 for a family reunion! Contest begins on September 15, 2010 and ends on December 10, 2010.
Prizes
* 1 Grand Prize Winner will receive $20,000 for a family reunion, plus $1,000 for a personal planner (ARV: $21,000).
* 5 Runner-Up Prize Winners will receive a $100 Smucker's gift basket.
Spreading Smucker's® Traditions Recipe and Essay Contest ("Contest") begins on September 15, 2010 at 12:00 p.m. noon Eastern Time (ET) and ends on December 10, 2010 at 11:59 a.m. (ET) ("Contest Period").
HOW TO ENTER:
Two Ways to enter:
1) Online - Visit the Smucker's website (www.smuckers.com) during the Contest Period to access the "Contest Entry Form." Complete Contest Entry Form, including your family's original recipe made with at least 1/4 cup of one variety of Smucker's jam, jelly, preserves, fruit spread, or fruit butter that must have been passed down for at least two generations (as hereafter defined). In addition, you must submit an original essay of 200 words or less (in English) telling the true story behind, or memories associated with, how your recipe makes family celebrations special. You must also include the names of the family members from the generations involved in passing the recipe down and their relationship to you. To submit your entry, you must agree to these Official Rules and then click "Submit Entry."
2) By Mail - download and complete a Contest Entry Form available at www.smuckers.com, or hand-print or type your name, date of birth, complete address, daytime and evening phone numbers, e-mail address (if applicable), and your original family recipe made with at least 1/4 cup of one of Smucker's jam, jelly, preserves, fruit spread, or fruit butter that must have been passed down for at least two generations (as hereafter defined). In addition, you must submit an original essay of 200 words or less (in English) telling the true story behind, or memories associated with, how your recipe makes family celebrations special. You must also include the names of the family members from the generations involved in passing the recipe down and their relationship to you. Mail all of the above (as applicable) in a standard, business-size envelope to: Spreading Smucker's Traditions Recipe and Essay Contest, C/O Cohn & Wolfe, 200 Fifth Avenue, 7th Floor, New York, NY 10010. Entries must be postmarked by December 10, 2010 and received by December 17, 2010. Limit one entry per person/e-mail address, regardless of method of entry. Multiple entries will invalidate all entries from the entrant. All entries, including the recipe and essay submitted, become the property of The J.M. Smucker Company ("Sponsor") and none will be returned.
RECIPE DETAILS:
The Contest recipe entry must be an original work that was created by the extended family of the adult entering the Contest and cannot have previously won a contest or other promotion. Recipe and essay entries must not have been previously published, must not be awaiting publication, nor may be submitted for publication consideration during the period of the Contest. The original recipe must have been passed down for at least two generations. "Generation" is defined as: the related individuals, constituting a single step in the line of descent from an ancestor (e.g. mother to daughter represents one generation and grandmother to mother to daughter represents two generations). Recipes must list all ingredients in exact common U.S. household measurements in order of use, step-by-step preparation instructions, cooking times and number of servings. Recipes containing alcohol will NOT be considered. Recipe must include at least 1/4 cup of Smucker's jam, jelly, preserves, fruit spread, or fruit butter as an ingredient. If your family's original recipe uses jam, jelly, preserves, fruit spread, or fruit butter, but does not mention Smucker's brand, you are permitted to update the original recipe with any Smucker's jam, jelly, preserves, fruit spread, or fruit butter variety, including traditional, Low Sugar™, Organic, Simply Fruit®, Orchard's Finest®, Squeeze and Sugar Free products. The flavor or variety of the Smucker's product used in the recipe must be specified. Recipes may not include any other brand name product or the trademark of any other manufacturer, except for the Smucker's family of brands (including Smucker's, Jif®, Crisco®, Folgers®, Hungry Jack®, Martha White®, Pillsbury® (baking mixes, frosting and flour brands), Eagle Brand®, Nature's Peak®, etc). Sponsor may disqualify a nonconforming recipe or, at its sole discretion, may modify such recipe (including the substitution of a generic ingredient) without notice to entrant.
ELIGIBILITY:
The Contest is open to legal residents of the 50 United States and D.C., 18 years of age or older. Employees, officers and directors of Sponsor, its affiliates, subsidiaries, distributors, sales representatives, website developers and administrators, retailers, advertising, sales promotion and judging agencies and all other service agencies involved with the Contest, and members of the immediate families (parent, child, sibling and spouse of each) or households of any of the above are not eligible. The Contest is open only to amateur home cooks. No Professional Chefs (as hereafter defined) or students applying to or enrolled in a degree program at a cooking school may enter. "Professional Chef" is defined as any person who has received compensation as a source of income for his/her cooking. Entries from anyone who has been a prize winner in any Sponsor (including Smucker's, Jif®, Crisco®, Folgers®, Hungry Jack®, Martha White®, Pillsbury® (baking mixes, frosting and flour), Eagle Brand®, Nature's Peak®, etc.) contest in the 12 months prior to the Contest start date will NOT be considered.
INITIAL JUDGING:
Initial recipe judging will be done by a qualified panel of judges based on the written recipe and will consider the following criteria: likely taste, creativity, ease of preparation and nutritional balance. Essays corresponding to the recipes will be judged and equally weighted on relevance to theme creative expression and clarity. The top 15-20 recipes will then be prepared and judged by a qualified panel of judges and assigned points based on the following criteria and point system: taste (1-50 points); creativity (1-15 points); ease of preparation (1-15 points); appearance (1-10 points); and nutritional balance (1-10 points). Essays corresponding to the top recipes will be judged on the following criteria: relevance to theme (1-10 points); creative expression (1-10 points); and clarity (1-10 points). Points from recipe judging and essay judging will be combined to determine the five finalists ("Event Finalists"). In the event of a tie, the entry with the higher score first in the taste category and then in the creativity category for the recipe and then the higher score in the creative expression category for the essay will determine the Finalist. If a tie continues, the tied entries will be re-judged by a new judge using the original criteria. The five potential Event Finalists will be chosen on or about January 10, 2011 and notified via telephone or mail. Event Finalists are subject to eligibility verification and cannot discuss their Event Finalists status with the public until notified by Sponsor or the public announcement is made.
FINAL JUDGING EVENT:
Event Finalists will be announced to the public on or about January 28, 2011. Each of the Event Finalists will be required to attend the final judging event in Orrville, OH on or about April 6-8, 2011, at a location to be selected by Sponsor. At the final judging event, one at a time and in random order, each Event Finalist will briefly demonstrate the preparation process for their recipe and answer questions from the judging panel. Sponsor will make best efforts to provide all ingredients and cooking equipment (such as appliances, utensils, etc.) needed to successfully demonstrate the recipe at the final judging event. Sponsor reserves the right to substitute comparable products at its discretion. Following the recipe demonstration, each recipe will be tasted and scored by a qualified judging panel based on the same criteria and point system as in initial judging. Event Finalist recipes will be prepared by cooking professionals as directed in the recipe entry for the final judging event. Following the recipe tasting, each Event Finalist will read their original essay submission to the judging panel. The essay reading must be verbatim and with no embellishment to the original submitted essay. The essay will be judged based on the same criteria and point system as in initial judging. After the final judging is completed, the Event Finalist with the most points will be declared the Grand Prize winner. In the event of a tie, the Event Finalist with the higher score first in the taste category and then in the creativity category for the recipe and then the higher score in the creative expression category for the essay will determine the Grand Prize winner. Event Finalists will be required to participate in a rehearsal the day before the final judging event. The rehearsal will be approximately 90 minutes in length and will consist of a walk-thru of the final judging event (30 minutes) with the opportunity to practice demonstrating their dish (60 minutes). If an Event Finalist is unable to participate in the final judging event, his/her status as an Event Finalist and Finalist Prize will be forfeited and an alternate Event Finalist will be selected, if circumstances permit. The Sponsor will provide round-trip coach airfare for each Event Finalist and one guest from the major airport nearest the Event Finalist's U.S. residence to Cleveland, OH or Akron, OH and hotel accommodations (double occupancy) for two nights for each Event Finalist and his or her guest. The Sponsor will also provide ground transportation to/from the hotel and airport and to/from the hotel and the judging event. If the Event Finalist lives within 100 miles of Orrville, OH, alternate transportation will be provided by the Sponsor. All other expenses are the responsibility of Event Finalist and his or her guest. If Event Finalist is an eligible minor, he/she must be accompanied by a parent or legal guardian.
PRIZES:
ONE GRAND PRIZE: A family reunion, awarded as a check for $20,000, and a personal planner for a family reunion awarded as a check for $1,000. Grand Prize winner will have his/her family recipe and essay posted at www.smuckers.com under the Contest microsite. FIVE FINALIST PRIZES: Each Event Finalist will receive one Gift Basket of Smucker's brand products. Approximate Retail Value ("ARV") of Gift Basket is: $100.00 each, actual value depends on products selected. Total ARV of all prizes: $21,500. Prizes not redeemable for cash and no substitutions will be made, except by Sponsor who may substitute a prize of equal or greater value. All prizes will be awarded provided they are properly claimed in accordance with these Official Rules and a sufficient number of eligible entries are received and provided further that circumstances permit. Limit one prize per person, household, or family.
More information here.
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